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  • GEO

The GEO Playbook: A 10-Step Framework for Visibility

The definitive 10-step GEO framework for increasing generative visibility and Answer Share across ChatGPT, Google AI Overview, Perplexity, and Bing Copilot.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

The GEO Glossary: Essential Terms and Concepts

Learn the essential terminology of Generative Engine Optimization (GEO), including Answer Share, chunk scoring, evidence weight, semantic clusters, and other key concepts defining visibility in AI-generated search.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

GEO Benchmarks: Early Data Across 100+ Brands

The first comprehensive GEO benchmark study reveals how 100+ brands perform across generative engines — including answer share, entity clarity, trust signals, and multi-modal visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

How to Audit a Site for GEO Readiness

A complete framework for auditing any website for GEO readiness — including entity clarity, content structure, technical accessibility, cluster architecture, and generative visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

How to Build Generative-Ready Content Templates

Learn how to create structured, extractable, AI-friendly content templates designed for GEO and generative search visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

The Future of GEO: Predictions for 2026 and Beyond

Discover the major trends shaping Generative Engine Optimization through 2026–2030 — including trust graphs, provenance, AI citations, and multi-engine visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

The Future of GEO for Agencies and Publishers

Explore how generative search is transforming agencies and publishers, and why GEO is becoming the foundation of visibility, influence, and content strategy.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

How to Format Lists, Tables, and Stats for AI Summaries

Learn how to format lists, pseudo-tables, and statistics so generative engines can extract, reuse, and cite your content inside AI-generated summaries.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

How to Feed Reliable Data to Generative Systems

Learn how to feed clear, structured, reliable data to generative AI systems using definitions, schema, canonical facts, evidence, and cross-web consistency.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • Social Media Advertising

Why Did Facebook Introduce the 20% Text Rule for Ads?

Learn why Facebook created the 20% text rule for ads, how it affected ad performance, and what marketers should know today.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Expanding Your Entity Footprint for Generative Visibility

Learn how to grow your brand’s entity footprint across knowledge graphs, retrieval systems, semantic embeddings, and generative engines for maximum GEO visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

The Evolution of Search: How Generative Engines Rewrite Discovery

Discover how generative engines like ChatGPT Search, Perplexity, and Google AI Overview are transforming search, rewriting visibility, and reshaping the future of discovery.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Creating Evidence-Backed Content AI Can Trust

Learn how to craft factual, verifiable, and authoritative content that generative engines trust, reuse, and summarize across AI-first search platforms.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Ethical GEO: How to Compete Without Manipulating AI Models

Learn the principles of Ethical Generative Engine Optimization and how to compete in AI-driven search without manipulation, model gaming, or unethical tactics.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Entity Validation: How to Ensure Accuracy in AI Answers

Learn how generative engines validate entities, how to ensure factual accuracy across AI systems, and how to strengthen your brand’s GEO trust and consistency.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Entity Clustering: How AI Groups Your Brand in Context

Learn how generative engines cluster your brand, how entity relationships shape AI summaries, and how to strengthen your brand’s contextual placement using GEO principles.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Developing a GEO Content Calendar (Template Included)

Learn how to build a GEO-ready content calendar that increases Answer Share, fixes entity clarity, and expands generative visibility — includes a full copy-and-paste template.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

How to Detect When Your Brand Appears in AI Outputs

Learn the complete framework for detecting explicit, implicit, and citation-based brand mentions inside AI-generated answers across Google, ChatGPT, Perplexity, Bing, and Gemini.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • Marketing Strategy

How Customer Segmentation Can Improve Marketing Strategies

Discover how customer segmentation enhances marketing performance through personalization, stronger targeting, and improved customer engagement.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25
  • GEO

Crawlability and Rendering for Generative Models

Learn how generative crawlers process websites and how to structure your rendering and architecture for LLM-friendly ingestion and maximum GEO visibility.

  • Felix Rose-CollinsFelix Rose-Collins
  • 2025-11-25

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