SERP Features Carousel

What is the Carousel SERP Feature?

Overview:

The Carousel SERP feature refers to the visual galleries and rich lists that run horizontally through Google's search results pages (SERPs). These carousels can contain a variety of content types, including images, videos, and news snippets. When a user clicks or taps an entry within a carousel, they are either directed to a specific website or to a new SERP related to that specific content.

Placement and Status:

• Placement: Organic
• Status: Active
• Device: All
• Ranking URL: Source site

Functionality:

• Visual Galleries and Rich Lists: Carousels showcase a series of related items, such as movies, recipes, or products, in a horizontal format.
• Navigation: Clicking or tapping an item in the carousel can either take the user directly to a webpage or to another SERP focused on that particular item.
• Horizontal Positioning: All items within a carousel share the same organic rank position to reflect their horizontal placement on the SERP.

Examples of Carousels:

1. Movies Carousel: Displays movie titles and directs users to a new SERP related to the specific movie when clicked.
2. Recipes Carousel: Shows recipe images and titles, directing users to the respective recipe page on the source site.
3. Product Carousel: Lists products with images and prices, linking directly to the product page.

Types of Carousels:

1. Carousel (News):

   • Placement: Organic
   • Status: Active
   • Device: All
   • Ranking URL: Source Site
   • Description: These results refer to news excerpts that run horizontally through the SERPs. Clicking or tapping an entry will take the searcher directly to the reporting website.

2. Carousel (Organic Images):

   • Placement: Organic
   • Status: Active
   • Device: Smartphone
   • Ranking URL: Source Site
   • Description: These results refer to organic image results that run horizontally through the SERPs. Clicking or tapping an entry will take the searcher directly to the source site.

3. Carousel (Videos):

   • Placement: Organic
   • Status: Active
   • Device: All
   • Ranking URL: Source Site
   • Description: These results refer to videos that run horizontally or vertically through the SERPs. Clicking or tapping an entry will take the searcher directly to the video.

Additional Notes:

• Rankings: Rankings for carousel items are parsed through our API. In the app, you can see carousels in the SERP Features column in the keywords table as well as in the Full HTML SERP subtab. The full contents of a carousel also show up in the Archived SERPs subtab.
• Base Rank: Individual results within a carousel are listed in order of appearance but receive the same organic rank to reflect their horizontal position on the SERP. For example, if a carousel appears in rank one, all results within the carousel will be given a first-place rank.
• Filtering: In Ranktracker, when you filter SERP feature types in your keywords tables or create dynamic tags, you can specify carousels by the following sub-types: news, organic images, and videos. The parent carousels result type includes all of the sub-types. Only the first result in a carousel factors into share of voice calculations and appears in the Keyword report: Google SERP top 20 comparison.