• Learn SEO

What keywords does my site rank for?

  • Felix Rose-Collins
  • 2 min read

Intro

Understanding what keywords your website ranks for is crucial for improving your SEO strategy. By analyzing your keyword performance, you can:

  • Identify high-performing keywords bringing in traffic.
  • Discover low-hanging fruit that can be optimized for better rankings.
  • Uncover gaps where new content opportunities exist.
  • Track changes in your rankings over time.

How to Check What Keywords Your Site Ranks For

There are several ways to find out what keywords your website currently ranks for. Here are the best methods:

1. Use Ranktracker’s Rank Tracker

  • The Rank Tracker tool monitors your keyword rankings across Google and other search engines.
  • Provides real-time tracking of position changes and trends.
  • Allows you to track keywords by country, city, and device type.

2. Google Search Console

  • Go to Google Search Console and navigate to the Performance report.
  • Click on the Queries tab to see the keywords your site ranks for.
  • Check impressions, clicks, and average position for each keyword.

3. Google Analytics

  • Connect Google Search Console to Google Analytics for more in-depth data.
  • Look at the Acquisition > Search Console > Queries report.
  • Analyze which keywords drive the most traffic to your site.

4. Use Ranktracker’s Keyword Finder

  • Enter your website URL into Keyword Finder to uncover hidden keyword opportunities.
  • See related keywords your competitors are ranking for.
  • Find high-volume, low-competition keywords to target.

5. SERP Analysis with Ranktracker’s SERP Checker

  • Analyze competitor rankings and compare them to your own.
  • Check keyword difficulty and search intent for better targeting.
  • Identify opportunities to outrank competitors.

How to Optimize for More Keywords

Once you know what keywords you rank for, the next step is to improve and expand your rankings:

  • Optimize underperforming pages: Identify pages ranking on the second or third page and update content to improve their rankings.
  • Target new keywords: Use Ranktracker’s Keyword Finder to identify new ranking opportunities.
  • Improve on-page SEO: Optimize titles, meta descriptions, headings, and internal linking.
  • Build high-quality backlinks: Improve your authority by earning links from reputable sources.
  • Monitor and adjust: Keep tracking your rankings using Ranktracker’s Rank Tracker and make data-driven adjustments.

Final Thoughts

Knowing what keywords your site ranks for gives you the insights needed to refine your SEO strategy and drive more organic traffic. Use tools like Ranktracker’s Rank Tracker, Keyword Finder, and SERP Checker to stay ahead of the competition and continuously optimize your site.

Want to uncover your site’s keyword rankings today? Try Ranktracker now!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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