• Cybersecurity

Top Cybersecurity Mistakes Small Businesses Make (and How to Fix Them)

  • Felix Rose-Collins
  • 3 min read

Intro

It’s easy to assume that cybercriminals only go after large corporations with deep pockets and extensive data. But the reality is, small businesses are often seen as easier targets — not because of what they have, but because of what they don’t.

With limited resources, smaller teams, and often little or no dedicated IT staff, small businesses tend to have more vulnerabilities — and attackers know it. While that may sound overwhelming, many of the most common cybersecurity mistakes are surprisingly simple to fix. It just takes awareness, a bit of planning, and the right support.

Mistake #1: Believing You're Too Small to Be a Target

One of the first and most dangerous assumptions small businesses make is believing they’re “too small to be a target.” Unfortunately, attacks aren’t always personal or strategic. Many are automated — bots scanning the internet for outdated systems, weak configurations, or known vulnerabilities. If your systems happen to check one of those boxes, you’re just as likely to be hit as a Fortune 500 company

That’s why every business, regardless of size, needs a basic cybersecurity foundation. If it connects to the internet, it needs protection.

Mistake #2: Poor Password Hygiene

Another recurring issue is poor password hygiene. It’s still one of the most common causes of data breaches — not because business owners don’t care, but because it’s easy to overlook. Employees reusing the same password across multiple platforms, using weak combinations, or sharing credentials creates a huge risk. All it takes is one leaked password on a third-party site, and your business accounts could be exposed.

The fix? Use a password manager to generate and store strong, unique passwords. Pair that with multi-factor authentication (MFA), which adds an extra layer of protection even if credentials are compromised.

Mistake #3: Ignoring Software Updates

Keeping systems updated may sound basic, but it’s critical. Software vendors regularly release updates that patch known vulnerabilities. Delaying those updates — whether it’s your antivirus, your operating system, or even a WordPress plugin — gives attackers a known entry point.

Enable automatic updates whenever possible and create a schedule to check for and apply manual updates. Don’t let “remind me later” turn into a major security issue.

Mistake #4: Underestimating Employee Cybersecurity Training

Another weak spot is employee awareness. Even with the best firewalls and antivirus tools in place, it only takes one person clicking on the wrong link to cause a data breach. Phishing emails, fake invoices, and cleverly disguised login pages are all common tactics — and they’re getting harder to spot. That’s why regular training is so important. Employees should know how to identify suspicious emails, avoid unsafe downloads, and report anything unusual. A well-informed team is one of your strongest lines of defense.

Mistake #5: Neglecting Reliable Data Backups

Data backups are often taken for granted — until something goes wrong. Whether it’s a ransomware attack or an accidental file deletion, backups are your insurance policy. But not all backups are created equal. If they’re not recent, properly stored, or easily restorable, they may not help when you need them most. Make sure your business has an automated backup solution that stores data securely, preferably offsite or in the cloud. Test your backups regularly to confirm that recovery is possible and fast.

Mistake #6: Trying to Manage Cybersecurity Alone

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Perhaps one of the most understandable missteps small businesses make is trying to manage cybersecurity on their own. When budgets are tight, it’s tempting to DIY as much as possible — but cybersecurity isn’t a “set it and forget it” kind of system. It’s a continuous process that requires monitoring, expertise, and adaptability.

What worked when your business was just starting out may not scale as you grow. That’s where having expert support makes a big difference. Working with a trusted cybersecurity company Houston businesses rely on can help you stay ahead of new threats, keep systems up to date, and reduce the stress of trying to do everything yourself.

Bonus Tip: Strengthening Online Visibility Through MSP SEO

And if you’re in the MSP space, don’t overlook the importance of visibility. MSP search engine optimization is another layer of protection — not just for boosting your online presence, but for ensuring that potential clients find secure, reputable partners when searching for IT support. Being visible and trustworthy online reinforces the credibility of your cybersecurity efforts.

A Better Path Forward

Cybersecurity doesn’t have to be overwhelming or expensive. By addressing common mistakes and putting a proactive plan in place, small businesses can protect their data, their reputation, and their future. That’s where companies like HighPoint come in. As a managed service provider with a strong focus on cybersecurity, HighPoint understands the day-to-day realities of small and mid-sized businesses. Their hands-on, personalized approach helps business owners reduce risk, respond quickly to threats, and gain peace of mind knowing their systems are in expert hands. If you’re ready to strengthen your defenses and take a smarter approach to IT security, HighPoint is here to help you take that next step.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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