Serpstat Top 100 Rankings Are Not Truly Local – Ranktracker Is

Intro

If you are researching Serpstat Top 100 rank tracking, there is a key limitation you need to be aware of early.

Serpstat does track Top 100 rankings, but not at true local level. Tracking is limited to a fixed set of around 230 predefined regions, not real cities, towns, or precise locations.

That limitation makes a big difference in modern SEO.

How Serpstat Top 100 rank tracking actually works

Serpstat’s rank tracking works like this:

• Tracks Top 100 positions
• Supports a fixed list of ~230 regions
• Regions are usually country-level or broad national areas
• No true city-level or hyper-local tracking
• No ability to track custom locations

So while Serpstat technically supports Top 100 depth, it does not support true local SEO tracking.

If your business depends on local visibility, this becomes a hard limit.

Why “230 regions” is not local SEO

Local SEO is no longer about countries or broad regions.

Real local SEO happens at:

• City level
• Town level
• Neighbourhood level
• ZIP or postcode level
• Custom geo points

If you run:

• Local services
• Multi-location businesses
• Agencies with regional clients
• Franchise or store-based SEO

Then country-level or broad regional data simply is not enough.

Two users searching the same keyword in different cities can see completely different SERPs.

Serpstat cannot show you that difference.

What this feels like in practice

Users usually notice this limitation when:

• Rankings look “fine” nationally but traffic is missing locally
• Clients ask why they do not rank in a specific city
• Local competitors outrank them on Google Maps or local SERPs
• Reports do not match real-world visibility

The rankings are not wrong. They are just too broad to be useful locally.

Why Top 100 + local tracking matters together

Tracking Top 100 without local precision removes context.

Local SEO progress usually starts:

• Outside the Top 20
• In page 4 to page 10
• City by city, not country-wide

You need to see:

• How a keyword moves locally
• Which cities improve first
• Where competitors are gaining ground
• How local SERPs differ across locations

Without true local tracking, those insights are lost.

How Ranktracker handles local Top 100 tracking

Ranktracker does not limit you to a fixed list of regions.

Ranktracker provides:

• Daily Top 100 tracking
• True city-level and local tracking
• Custom locations
• Multiple devices and languages
• Full SERP depth everywhere
• No artificial region caps

If you want to track a keyword in a specific city, you can. If you want to track hundreds of cities, you can do that too.

Serpstat vs Ranktracker in simple terms

Serpstat

• Tracks Top 100
• Limited to ~230 predefined regions
• No real city-level tracking
• Not built for modern local SEO

Ranktracker

• Tracks Top 100 daily
• True local and city-level tracking
• Custom locations supported
• Full SERP visibility everywhere

One gives broad regional data. The other gives real local insight.

Why Serpstat users start looking for alternatives

Most users do not leave immediately.

They start questioning things when:

• Local rankings do not match reality
• Clients ask for city-level reports
• Competitors appear locally but not nationally
• Regional data is too generic to act on

At that point, the limitation becomes obvious.

Who Serpstat Top 100 tracking works for

Serpstat can work if:

• You only care about national rankings
• Local SEO is not part of your strategy
• Broad regional data is acceptable

But if your SEO depends on:

• City-level visibility
• Local competitor tracking
• Accurate local SERPs
• Multi-location performance

Then regional-only tracking is not enough.

Bottom line

Serpstat does track Top 100 rankings, but only across a limited set of predefined regions. It does not support true local SEO tracking.

Ranktracker tracks the full Top 100 daily, at real local level, with custom locations and no regional caps.

If local SEO matters, Top 100 without local precision is only half the picture.