Intro
Instagram’s role as a global video platform means creators and brands see dramatically different earning potential depending on where their audience is based. At the heart of this difference is CPM—cost per mille, or cost per 1,000 views. CPM rates are set by advertiser demand, which varies widely across regions, niches, and audience demographics.
So, how do CPM rates for Instagram Reels and videos compare around the world? Here’s what you need to know.
What Is CPM and Why Does It Vary by Region?
CPM (Cost Per Mille) is the amount advertisers pay Instagram for every 1,000 ad impressions. In practice, CPM is influenced by a country’s economic strength, advertising competition, and even language or audience interests. For creators, higher CPMs mean higher earning potential—especially if they focus on Reels and videos, where Instagram is investing most heavily in creator payouts.
Typical Regional CPM Rates for Instagram Reels and Videos
Below are estimated CPM ranges for Instagram Reels and regular videos, based on real-world creator data and market research. Actual rates may fluctuate depending on seasonality, content niche, and audience engagement.
North America (United States, Canada)
-
Instagram Reels: $3 to $8 per 1,000 views
-
Feed Videos & Stories: $2 to $6 per 1,000 views
-
Why so high? The US and Canada have the most developed digital ad markets, high purchasing power, and are top targets for global advertisers.
Western Europe (UK, Germany, France, Nordics)
-
Instagram Reels: $2 to $5 per 1,000 views
-
Feed Videos & Stories: $1.50 to $4 per 1,000 views
-
What drives this? Strong economies, competitive ad spend, and diverse high-value audiences.
Australia & New Zealand
-
Instagram Reels: $2 to $6 per 1,000 views
-
Feed Videos & Stories: $1.50 to $4.50 per 1,000 views
-
Note: English-language content here often overlaps with US/UK ad campaigns.
Eastern Europe (Poland, Czech Republic, Hungary)
-
Instagram Reels: $0.80 to $2 per 1,000 views
-
Feed Videos & Stories: $0.50 to $1.50 per 1,000 views
-
Reason: Lower ad budgets, but CPM is rising as digital spend grows.
Asia (India, Southeast Asia, East Asia)
-
Instagram Reels: $0.10 to $1.50 per 1,000 views
-
Feed Videos & Stories: $0.05 to $1 per 1,000 views
-
Why so low? While user numbers are massive, digital ad spend per user is much lower, except in premium markets like Japan or Singapore (which can reach $2–$3 CPM).
Middle East
-
Instagram Reels: $0.80 to $2.50 per 1,000 views
-
Feed Videos & Stories: $0.50 to $2 per 1,000 views
-
Details: High for luxury, beauty, and travel content; regional events may spike CPMs.
Latin America (Brazil, Mexico, Argentina)
-
Instagram Reels: $0.30 to $1.50 per 1,000 views
-
Feed Videos & Stories: $0.15 to $1 per 1,000 views
-
Trend: Growing markets, but CPMs still lag behind North America and Western Europe.
Africa
-
Instagram Reels: $0.10 to $0.80 per 1,000 views
-
Feed Videos & Stories: $0.05 to $0.60 per 1,000 views
-
Why: Low ad budgets per user, but strong growth as mobile usage surges.
What Affects CPM Rates Besides Region?
-
Niche: Finance, tech, beauty, and travel earn the highest CPMs.
-
Seasonality: Holidays, major events, and ad-heavy periods (like Q4) drive CPM up.
-
Engagement: Videos with higher likes, comments, and watch time often attract better ad placements and higher CPMs.
-
Audience Language: English-language content can attract global campaigns with higher CPMs, especially from US and UK advertisers.
How to Optimize for the Highest CPM
-
Focus content on high-CPM regions and niches.
-
Use analytics platforms like Ranktracker to understand where your audience is located and adjust your strategy accordingly.
-
Track top-performing hashtags and trends to boost video discovery in premium markets.
-
Engage with your audience to boost watch time and interaction, both of which can lift your average CPM.
Conclusion
Instagram CPM rates for Reels and videos vary widely by region, with North America and Western Europe leading the way. Creators who understand and optimize for regional CPM trends can maximize their revenue potential—especially when they use analytics tools like Ranktracker to guide their growth.
