Questions to Ask Roofing SEO Agency

Intro

To make your job easier, we have created a short list of checks that reveal how an agency works, what they will deliver, and how you will measure success. Use these questions to ask an agency if they call about SEO for Roofing Companies candidates and insist on clear, specific answers.

Strategy and scope

Start with the plan. You want to know how they move from research to booked surveys.

Ask

• Which pages will you build or rewrite first, and why?

• How do you map services and towns into a site structure?

• How you handle urgent searches versus planned projects.

Good signs

They talk about decision pages for repair, replacement, flat systems, inspections, and location pages tied to towns you actually serve. They explain different paths for emergency terms like “roof leak repair [Town]” and for planned queries like “EPDM vs GRP.”

Local SEO and Google Business Profile

Roofing is local, always make sure you hire a local SEO expert. The map pack often decides who gets the call and leads.

Ask

• How do you optimise Google Business Profile for roofing?

• What photo plan, category setup, and Q&A do you recommend?

• How you will earn and manage named reviews.

Good signs

They propose monthly photo posts from real jobs, category choices that match services, short Q&A entries that mirror phone queries, and a process to request and reply to reviews with town and job type mentioned. It can not be stressed enough how important Local SEO is for your business hence you must understand what is local SEO, as competing nationally hardly leads to getting quality leads.

Content that persuades

You do not need tons of blog posts. You need pages that match how buyers decide.

Ask

• What content will you create in the first 60 days?

• How will you use our job photos and survey notes?

• How do you prevent duplicate or thin location pages?

Good signs

They reuse scope notes, before and after photos, and handover details to build short case notes on service pages. They avoid cloning location pages. They propose a defects or faults library instead of filler blogs.

Technical basics

Speed and structure drive conversion. If pages stall on mobile, leads die.

Ask

• What technical fixes will you make in month one?

• How do you improve mobile loading on key entry pages?

• What schema will you add?

Good signs

They compress images before upload, reduce scripts, clean up internal links, and add schema for Organization, LocalBusiness, Service, Review, and FAQ. They test on real phones, not just desktops.

Tracking and ROI

Dashboards are useless if they do not match sales reality. Define the chain you will measure together.

Ask

• Which KPIs show progress beyond rankings?

• How you will track calls, forms, and photo surveys starts with a page.

• How do you link booked surveys and jobs back to channels?

Good signs

They propose a weekly view with booked surveys from organic and from your profile, sessions to decision pages, mobile tap-to-call rate, CTR and positions for a small set of money terms, and response time. They will help you deduplicate calls and filter instant hang-ups.

Timeline and expectations

SEO is steady work. Still, you need milestones.

Ask

• What should we see after 30, 60, and 90 days?

• How do you decide if a page needs another pass?

• What do you do when traffic rises but enquiries do not?

Good signs

They promise quick wins on titles, proof placement, and mobile speed in month one, with deeper location and defects content in month two. If enquiries lag, they tighten page layout and improve response time before chasing more traffic.

Links and reputation

Link building drives risk if done poorly. Ask for specifics.

Ask

• Where will links come from?

• How do you avoid spam and penalties?

• How do you use our work to earn citations?

Good signs

They prioritise local citations, trade associations, supplier mentions, and links from real community or business sites. No talk of private networks or bulk placements. They use your case notes and guides as assets worth referencing.

Communication and reporting

You need predictable contact and usable reports.

Ask

• Who will be our day-to-day contact?

• How often we meet and what the agenda looks like.

• Can you show a redacted report for another roofing client?

Good signs

A named strategist runs a 30-minute monthly review with short notes: what changed, why it changed, and what they will do next. The sample report emphasises outcomes, not chart noise.

Ownership and contracts

Protect your assets.

Ask

• Who owns content, designs, and accounts?

• Can we keep access if we part ways?

• What is the minimum term and notice period?

Good signs

You own everything. Logins are in your name. Minimum terms are reasonable. No surprises if you move on.

Pricing and deliverables

Clarity prevents friction.

Ask

• What exactly is included each month?

• How many pages, posts, photos, and edits?

• What happens if we need to pivot to a new town?

Good signs

A simple plan: number of pages, photo posts, citations, technical hours, and a running backlog prioritised by impact. They can reallocate effort when your schedule or service mix changes.

Red flags to avoid

A few answers should end the call quickly.

• Guarantees of page-one rankings on a schedule.

• Link packages or networks.

• Heavy focus on blog volume with no plan for service or location pages.

• No discussion of call tracking or response time.

• Ownership that stays with the agency.

A simple scorecard you can use

After each pitch, rate the agency 1 to 5 on these items:

• Plan for service and location pages

• Google Business Profile method

• Technical clean-up on mobile

• Tracking that matches booked surveys

• Link approach grounded in real sites

• Communication clarity and asset ownership

Pick the partner who explains the work in plain language, shows examples from roofing, and ties every task to bookings, not vanity charts. Ask fewer questions, but ask the ones that matter.