Locating a Marketing Company to Help Your Business Reach the Next Level

Intro

You probably understand as a business owner that you need to market your services or products. Whether you have an eCommerce site, a brick-and-mortar store location, or both, you have to attract new customers and entice the existing ones to come back. That is seldom easy, but you can always enlist help.

You might hire someone to handle your marketing fulltime, or else you can contact a marketing company instead. In this article, we will talk about the second option.

Whether you are running a law firm and need the best lawyer marketing companies, running a plumbing business and need local market penetration, or something else entirely, getting the right marketing agency on your team makes sense. Let’s discuss how you can find one right now.

Talk to Other Individuals You Know in Your Niche

First, you should talk to any individuals you know and trust within your industry. If you have done any kind of networking, then you probably have some buddies on LinkedIn or other social media platforms who can point you in the right direction.

You can make a list of any possibilities you come up with this way and then start to research the top candidates. By visiting their websites, you can often learn a great deal about each agency.

If a marketing agency that you’re considering hiring has an excellent website, then that should make you feel more confident before you even reach out to them. The best marketing agencies know that their website represents their brand.

As such, it should have plenty of information about the niches and industries the agency serves. It should feature well-written copy and plenty of appealing visuals as well.

A drab or spammy website probably won’t make you feel confident about that particular marketing agency. You can likely drop it from your list.

Do Some Online Hunting

If you don’t know anyone in your industry that might point you toward a marketing agency, then you must come up with some leads on your own. You can probably do that relatively easily.

Start by Googling keyword phrases like “best marketing agency near me.” You might also do an even more location-specific search. You can Google a phrase like “best marketing agency for lawyers in San Diego.” If you get that specific, you should come up with a list of options that meets all of those qualifications.

Once again, you can take some time to look at the websites of the top candidates. If you don’t see any options that seem quite right, you have some other ways to drum up leads.

Attend a Networking Event in Your Industry

You might attend a networking event in your industry. Although you might compete with other individuals and companies in your niche, you can still network with them and learn from each other.

These networking events frequently do not just feature company owners or operators within your industry. They also usually draw marketing agencies that want to work with such companies.

If you can’t attend an in-person networking event of this nature, then you might attend a digital one instead. Platforms like LinkedIn and Facebook often have digital events where you can network with would-be employees looking for work, other company owners or CEOs in your niche, and also marketing specialists or agencies wanting to generate new leads.

Talk About Your Budget

Once you have gone through all of these methods, it’s highly likely you will have a few viable options. Next, you should take some meetings with the top candidates.

You can meet with them in person if they have a brick-and-mortar location nearby. However, you can do a Zoom call with an agency representative just as easily.

When you do that, you will want to learn as much as you can about the agency. They should ask you just as many questions.

Try to assess whether this entity might work with you as a partner. Your collaboration should get you more business. The marketing agency reps that you talk to should have no problems telling you in detail what they can potentially do for you.

Discuss Their Plan for Your Company

You can ask them to lay out a detailed plan for your company’s marketing efforts. Maybe they can’t come up with every detail of such a plan at the initial meeting, but they should still have some ideas.

Talk to them about your budget. If you are the owner or CEO of a larger company, then you probably have a larger marketing budget. If you have a startup, then you likely don’t have as much money to throw at your marketing at the moment.

If they can work within your budget, then that checks one box. Next, pay attention as they lay out some details. They might talk about optimizing your website with some new content. They may want to take over your social media feeds or set up social media accounts for your company if you don’t have any yet.

They might want to do some guerilla marketing if they feel that will help your brand. Perhaps they will take a multifaceted approach depending on your budget.

The more you talk to each marketing company, the more you can get a feel for what they might do for you. Eventually, you should get to a point where you can narrow down the candidates. Then, you can pick the company with which you would like to partner.

If you have some high-level employees who help you to make major decisions like this, you will probably want to bring them in during this interview process. You can share your notes with each other and get on the same page with the agency you have the best feeling about.

Then, you can award one of them the contract. You might start out by having them spearhead a six-month or twelve-month campaign for you. Hopefully, the campaign’s results will please you.