• Learn SEO

How to check my website's ranking keywords?

  • Felix Rose-Collins
  • 2 min read

Intro

Monitoring your website’s keyword rankings is a critical aspect of SEO success. Knowing which keywords your site ranks for allows you to:

  • Improve search visibility by optimizing content for high-impact keywords.
  • Identify potential opportunities to rank for additional search queries.
  • Track progress and adjust your SEO strategy accordingly.
  • Outperform competitors by targeting the most valuable and profitable keywords.
  • Understand user intent and enhance content strategy to meet audience needs.

Methods to Check Your Website's Ranking Keywords

There are multiple ways to identify the keywords your site currently ranks for. Below are the most effective methods to track and analyze your keyword rankings:

1. Using Ranktracker’s Rank Tracker

  • Enter your website URL to generate a comprehensive keyword ranking report.
  • Monitor your keyword positions across various search engines like Google, Bing, and Yahoo.
  • Identify fluctuations in rankings, allowing you to adjust your SEO approach as needed.
  • Filter data based on country, region, or device type to analyze local SEO performance.
  • Compare historical trends to measure SEO progress over time.

2. Google Search Console

  • Log into Google Search Console and navigate to the Performance tab.
  • View a list of queries that drive traffic to your website, along with impressions, clicks, and ranking positions.
  • Identify underperforming keywords that may require further optimization.
  • Analyze click-through rate (CTR) to understand which search results attract user engagement.
  • Use the data to refine your keyword targeting and improve content effectiveness.

3. Google Analytics

  • Link Google Search Console to your Google Analytics account for deeper insights.
  • Navigate to Acquisition > Search Console > Queries to see which keywords bring in the most traffic.
  • Evaluate user behavior and engagement metrics for different keyword-driven traffic.
  • Identify which pages perform best and optimize underperforming ones accordingly.

4. Using Ranktracker’s Keyword Finder

  • Enter your website or competitor’s URL into Ranktracker’s Keyword Finder to uncover ranking keywords.
  • Discover low-competition, high-traffic keywords that offer easy ranking potential.
  • Analyze related keywords and search intent to expand your SEO strategy.
  • Identify content gaps and create new pages around trending or profitable keywords.

5. SERP Analysis with Ranktracker’s SERP Checker

  • Compare your keyword rankings with competitor websites to gauge SEO performance.
  • Identify high-ranking pages and analyze how they structure content.
  • Check keyword difficulty scores to determine whether targeting specific terms is worthwhile.
  • Get insights into search intent, ensuring your content aligns with what users are looking for.

How to Improve Your Keyword Rankings

Once you have identified the keywords your website ranks for, take action to improve and expand your visibility:

  1. Optimize Existing Content

    • Update older articles and web pages with fresh, relevant information.
    • Enhance headings, meta descriptions, and image alt text for better optimization.
    • Improve internal linking to distribute authority across your website.
  2. Target Long-Tail Keywords

    • Focus on specific, lower-competition keywords that still attract quality traffic.
    • Use Ranktracker’s Keyword Finder to find long-tail search queries relevant to your industry.
  3. Enhance On-Page SEO

    • Optimize title tags, meta descriptions, headers, and URLs with relevant keywords.
    • Ensure your content is structured properly for better readability and search engine indexing.
  4. Build High-Quality Backlinks

    • Acquire backlinks from authoritative and relevant sources to increase domain authority.
    • Use Ranktracker’s Backlink Checker to track and analyze your backlink profile.
  5. Monitor Performance and Adjust

    • Regularly track your keyword positions using Ranktracker’s Rank Tracker.
    • Identify any ranking drops and adjust your SEO strategy accordingly.
    • Continuously refine and update content to keep up with search engine algorithm changes.

Conclusion

Tracking and analyzing your website’s ranking keywords is essential for any successful SEO strategy. By leveraging powerful tools like Ranktracker’s Rank Tracker, Keyword Finder, and SERP Checker, you can gain valuable insights, stay ahead of competitors, and continuously optimize your content for better search visibility.

Want to check your website’s keyword rankings today? Try Ranktracker now and take your SEO to the next level!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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