Intro
Achieving 10 million views on Facebook is a significant milestone for content creators. Understanding the potential earnings from such a reach is crucial for strategizing content and maximizing revenue. Here's a detailed breakdown of what you can expect to earn from 10 million views on Facebook in 2025.
Estimated Earnings for 10 Million Facebook Video Views
In-Stream Ads (Long-Form Videos)
For videos eligible for in-stream ads, Facebook's average CPM (cost per thousand views) in 2025 ranges between $2 and $5. This means:
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Low end: (10,000,000 ÷ 1,000) × $2 = $20,000
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High end: (10,000,000 ÷ 1,000) × $5 = $50,000
Therefore, a video with 10 million views could earn between $20,000 and $50,000, depending on various factors like audience location and engagement levels.
Facebook Reels
For short-form content like Facebook Reels, the CPM is generally lower, typically between $1 and $3 per 1,000 views:
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Low end: (10,000,000 ÷ 1,000) × $1 = $10,000
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High end: (10,000,000 ÷ 1,000) × $3 = $30,000
Thus, 10 million views on Reels might yield earnings between $10,000 and $30,000, influenced by factors such as content niche and viewer demographics.
Factors Influencing Facebook Video Earnings
Several elements can impact the revenue generated from Facebook videos:
- Audience Location:
Views from countries with higher advertising demand, like the U.S., U.K., and Canada, tend to have higher CPMs.
- Content Niche:
Topics such as finance, technology, and education often attract higher-paying advertisers.
- Video Length and Quality:
Longer videos (over 3 minutes) allow for more ad placements, potentially increasing earnings.
- Engagement Metrics:
Higher watch times, shares, and interactions can boost a video's visibility and revenue potential.
- Ad Placement and Type:
Mid-roll ads generally perform better than pre-roll or post-roll ads, leading to higher earnings.
Example Earnings Calculation
If a creator's video garners 10 million views with an average CPM of $4:
- (10,000,000 ÷ 1,000) × $4 = $40,000
This is a simplified estimate; actual earnings may vary based on the factors mentioned above.
Upcoming Changes to Facebook Monetization Programs
It's important to note that In-Stream Ads, Ads on Reels, and the Performance Bonus Program are scheduled to end on August 31, 2025. After this date, creators will need to explore alternative monetization strategies on Facebook.
Quick Reference Table: Facebook Video Earnings for 10 Million Views
| Video Type | CPM Range | Estimated Earnings (10 million views) |
| In-Stream Ads | $2–$5 | $20,000–$50,000 |
| Facebook Reels | $1–$3 | $10,000–$30,000 |
Conclusion
Monetizing Facebook videos in 2025 offers substantial earning potential, especially with high view counts. By focusing on engaging content, targeting high-value audiences, and staying informed about platform changes, creators can maximize their revenue from Facebook videos.
