Intro
Facebook’s video monetization system is a major opportunity for content creators and brands, but payouts are far from one-size-fits-all. In 2025, understanding how much you can earn for every 1,000 video views—and what affects those numbers—is essential for anyone serious about making money on the platform.
Estimated Earnings for 1,000 Facebook Video Views
In-Stream Ads (Long-Form Videos)
If your video qualifies for Facebook’s in-stream ads program, the typical payout per 1,000 views (known as CPM) ranges from $2 to $5. Your exact earnings depend on factors like who watches your video, the topic, and how engaged your audience is.
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Low end: (1,000 views ÷ 1,000) × $2 = $2
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High end: (1,000 views ÷ 1,000) × $5 = $5
So for every 1,000 monetized views, you’re likely to earn between $2 and $5 with in-stream ads.
Facebook Reels
For short-form content like Facebook Reels, CPM rates are usually lower, landing between $1 and $3 per 1,000 views.
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Low end: (1,000 views ÷ 1,000) × $1 = $1
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High end: (1,000 views ÷ 1,000) × $3 = $3
This means you can expect to earn $1 to $3 per 1,000 Reels views, depending on your niche, audience, and overall engagement.
What Factors Influence Facebook Video Payouts?
- Viewer Location:
Audiences in the U.S., U.K., Canada, and other high-advertiser markets bring higher CPMs.
- Content Niche:
Certain subjects—such as finance, business, and tech—attract more lucrative ad spend.
- Video Length:
Videos over three minutes can include more ads, leading to higher revenue per view.
- Engagement:
Higher watch time, shares, and comments signal to Facebook that your content deserves wider distribution, often resulting in more monetized views.
- Monetization Eligibility:
Not all views count. Only those that meet Facebook’s monetization standards (viewer location, ad visibility, etc.) are paid.
Example Calculation
If you post a how-to video that gets 1,000 U.S.-based views with a CPM of $4:
- (1,000 views ÷ 1,000) × $4 = $4 earned
This figure can fluctuate based on your actual CPM, but it gives you a realistic expectation for a typical video.
Important Note for 2025
Facebook’s in-stream ad program, Reels monetization, and certain bonus schemes are set to change significantly after August 31, 2025. As the company updates its monetization offerings, creators should watch for new features and diversify their strategies across multiple platforms.
Quick Reference Table: Facebook Video Earnings for 1,000 Views
| Video Type | CPM Range | Estimated Earnings (1,000 views) |
| In-Stream Ads | $2–$5 | $2–$5 |
| Facebook Reels | $1–$3 | $1–$3 |
Takeaway
Monetizing videos on Facebook in 2025 can be lucrative, but maximizing your earnings means focusing on high-value content, targeting the right audiences, and staying up to date with policy changes. Know your CPM, create engaging videos, and prepare to pivot as the platform’s monetization evolves.
