Intro
Gaming content is one of the fastest-growing video categories on Facebook, but how much can gaming creators expect to earn for every 1,000 views? In 2025, Facebook’s CPM rates for gaming videos are shaped by several factors, including audience location, video engagement, and advertiser demand in the gaming niche.
Average CPM Rates for Gaming Videos
- Typical CPM Range:
For most gaming content, Facebook CPM (cost per thousand views) averages between $2 and $5 per 1,000 monetized views.
- Higher Potential in Top Markets:
Gaming videos targeting audiences in the U.S., Canada, UK, or Australia can occasionally see CPMs higher than $5, especially for live streams or content with strong engagement.
Estimated Earnings for 1,000 Views
-
Low end: (1,000 views ÷ 1,000) × $2 = $2
-
High end: (1,000 views ÷ 1,000) × $5 = $5
So, for every 1,000 monetized views on gaming videos, you can expect to earn between $2 and $5. Your exact payout will depend on who’s watching, how engaged they are, and where they’re located.
Factors Affecting Gaming Video Earnings
- Audience Location:
U.S., Western Europe, Canada, and Australia generate the highest CPMs for gaming content.
- Engagement:
Gaming videos with lots of comments, shares, and long watch times tend to be prioritized in Facebook’s algorithm, leading to more monetized views.
- Advertiser Demand:
The gaming niche has high advertiser interest, especially for new releases, tournaments, and hardware reviews.
- Content Type:
Live streams, tutorials, and gameplay highlights often earn more than short meme clips or non-original content.
- Ad Format:
Longer videos that enable mid-roll ad breaks can increase your earnings per view.
Example Calculation
If your gaming stream is watched mainly by U.S. viewers and achieves a CPM of $4:
- (1,000 views ÷ 1,000) × $4 = $4
Gaming creators who consistently target high-CPM regions and encourage audience engagement will see the best results.
Conclusion
In 2025, Facebook gaming video creators can expect to earn around $2–$5 per 1,000 monetized views, with potential for higher earnings in premium markets and highly engaging content. To maximize your revenue, focus on building an engaged audience in high-paying countries and producing content that encourages interaction and repeat views.
