• Facebook Ads

How Much Does Facebook Pay for 1,000 Views in the UK?

  • Felix Rose-Collins
  • 1 min read

Intro

In 2025, Facebook's monetization rates in the UK are among the higher tiers globally, reflecting the country's competitive advertising landscape and strong purchasing power. For content creators targeting UK audiences, understanding the potential earnings per 1,000 views is crucial for strategizing and maximizing revenue.

Estimated Earnings for 1,000 Facebook Video Views in the UK

In-Stream Ads (Long-Form Videos)

The average Cost Per Mille (CPM) for Facebook ads in the UK is approximately $10.85. Given that creators typically receive 55% of ad revenue, this translates to:

  • Estimated Earnings: 55% of $10.85 = $5.97 per 1,000 monetized views.

Facebook Reels

While specific CPM data for Facebook Reels in the UK is limited, global estimates suggest that creators can earn between $1 and $3 per 1,000 views. Applying this range to the UK context:

  • Estimated Earnings: Approximately $1 to $3 per 1,000 views, depending on factors like audience engagement and content quality.

Factors Influencing Earnings

Several elements can impact your earnings per 1,000 views:

  • Audience Location: Views from countries with higher advertising demand, like the UK, typically result in higher CPMs.

  • Content Niche: Topics such as finance, technology, and education often attract higher-paying advertisers.

  • Engagement Metrics: Higher watch times, shares, and interactions can boost a video's visibility and revenue potential.

  • Ad Placement and Format: Mid-roll ads in longer videos may offer better CPMs compared to pre-roll or post-roll ads.

Conclusion

In 2025, UK-based creators can expect to earn approximately $5.97 per 1,000 views on long-form videos with in-stream ads and between $1 and $3 for Facebook Reels. By focusing on high-quality, engaging content tailored to UK audiences and aligning with advertiser interests, creators can optimize their revenue potential on Facebook.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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