• Learn SEO

Find Your Current Ranking Keywords

  • Felix Rose-Collins
  • 2 min read

Intro

Knowing which keywords your website ranks for is essential for optimizing your SEO strategy. By identifying your ranking keywords, you can:

  • Understand what’s driving organic traffic to your site.
  • Discover opportunities to improve rankings and target new keywords.
  • Analyze performance trends and adjust your content strategy.
  • Stay ahead of competitors by tracking keyword fluctuations.

How to Find Your Current Ranking Keywords

Ranktracker’s Rank Tracker is the best tool for real-time keyword tracking. Here’s how to use it:

  • Step 1: Enter your website’s URL into Ranktracker’s Rank Tracker.
  • Step 2: Select the search engine (Google, Bing, Yahoo, etc.) and location.
  • Step 3: View an instant report showing all the keywords your site ranks for.
  • Step 4: Monitor ranking trends over time and adjust your SEO strategy.
  • Step 5: Filter rankings based on location, device type, and keyword difficulty.

2. Google Search Console (Free Option)

Google Search Console is a free tool that provides insights into your ranking keywords. Follow these steps:

  • Step 1: Log into Google Search Console.
  • Step 2: Navigate to Performance > Search Results.
  • Step 3: Click on Queries to see a list of search terms your website ranks for.
  • Step 4: Analyze impressions, clicks, and average ranking position.
  • Step 5: Identify underperforming keywords and optimize them for higher rankings.

3. Google Analytics (With Search Console Integration)

Google Analytics, when linked with Search Console, offers deeper keyword performance insights:

  • Step 1: Connect Google Search Console to Google Analytics.
  • Step 2: Navigate to Acquisition > Search Console > Queries.
  • Step 3: View top-ranking keywords and their engagement metrics.
  • Step 4: Analyze which keywords bring in the most traffic and conversions.
  • Step 5: Optimize content based on keyword-driven traffic insights.

4. Use Ranktracker’s Keyword Finder for More Insights

Ranktracker’s Keyword Finder helps uncover additional ranking keywords and search opportunities:

  • Enter your domain or a competitor’s website.
  • Discover hidden ranking keywords that may not be visible elsewhere.
  • Identify long-tail keywords with high search potential.
  • Analyze keyword difficulty and competition levels.

5. Conduct SERP Analysis with Ranktracker’s SERP Checker

Ranktracker’s SERP Checker allows you to analyze keyword rankings beyond your own site:

  • Compare your keyword rankings with competitors.
  • Check keyword difficulty scores to prioritize SEO efforts.
  • Identify featured snippets, People Also Ask (PAA), and other search features.
  • Spot new ranking opportunities based on search trends.

How to Improve Your Keyword Rankings

Once you’ve identified your ranking keywords, the next step is to optimize and improve them:

  1. Optimize Existing Content:

    • Update content with fresh, relevant information.
    • Improve meta titles, descriptions, and headers for better visibility.
    • Strengthen internal linking for improved keyword authority.
  2. Target Long-Tail Keywords:

    • Identify specific, lower-competition keywords with high user intent.
    • Use Ranktracker’s Keyword Finder to discover new keyword opportunities.
  3. Enhance On-Page SEO:

    • Optimize structured data, images, and keyword placement.
    • Ensure proper content structure and readability.
  4. Build High-Quality Backlinks:

    • Earn backlinks from reputable websites to boost keyword rankings.
    • Use Ranktracker’s Backlink Checker to monitor your backlink profile.
  5. Monitor and Adjust SEO Strategy:

    • Keep tracking keyword movements using Ranktracker’s Rank Tracker.
    • Adapt your SEO strategy based on ranking fluctuations and competitor movements.

Conclusion

Finding and tracking your website’s ranking keywords is essential for SEO success. By leveraging tools like Ranktracker’s Rank Tracker, Keyword Finder, and SERP Checker, you can stay ahead of the competition, improve your search rankings, and drive more organic traffic.

Want to find your website’s ranking keywords today? Try Ranktracker now and take your SEO to the next level!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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