• Learn SEO

Find New Keywords for New Pages

  • Felix Rose-Collins
  • 2 min read

Intro

When creating new pages, selecting the right keywords ensures your content reaches the right audience and ranks well on search engines. Targeting fresh, high-value keywords helps you:

  • Increase organic traffic.
  • Improve search engine rankings.
  • Expand your website’s topical authority.
  • Capture new market opportunities.

How to Find New Keywords for New Pages

Ranktracker’s Keyword Finder is one of the best tools for discovering new keywords. Here’s how to use it:

  • Step 1: Enter a seed keyword related to your topic.
  • Step 2: Filter results by search volume, keyword difficulty, and competition.
  • Step 3: Identify long-tail keywords with lower competition but high intent.
  • Step 4: Select the best keywords and categorize them based on search intent (informational, transactional, navigational).
  • Step 5: Use these keywords to create optimized new pages.

2. Analyze Competitor Pages for Keyword Inspiration

  • Use Ranktracker’s Competitor Analysis Tool to enter competitor domains and analyze their top-ranking pages.
  • Identify keywords they are ranking for but you’re not.
  • Look for content gaps and create new pages around those keywords.
  • Target low-competition, high-volume keywords competitors may have overlooked.
  • Type a broad topic into Google Search and note the autocomplete suggestions.
  • Scroll to the bottom of the search results to check related searches.
  • Extract frequently searched queries to build targeted new pages.

4. Check Google Search Console for Keyword Insights

  • Log into Google Search Console.
  • Navigate to Performance > Search Results.
  • Identify queries where your site is getting impressions but no clicks.
  • Use those keywords to create dedicated new pages optimized for search intent.
  • Visit Google Trends and enter industry-related terms.
  • Identify trending topics and rising keywords in your niche.
  • Create content around seasonal and emerging trends to stay ahead of competitors.

6. Use SERP Analysis to Discover New Opportunities

  • Use Ranktracker’s SERP Checker to analyze the top-ranking pages for your target keywords.
  • Look for common phrases, keyword variations, and content structure used by top-ranking competitors.
  • Identify opportunities for featured snippets, People Also Ask (PAA), and knowledge panels.

How to Implement New Keywords into New Pages

Once you’ve found the right keywords, follow these best practices to optimize your new pages:

  1. Write High-Quality, SEO-Optimized Content

    • Use the primary keyword in title tags, meta descriptions, and headers.
    • Structure content with clear headings, bullet points, and sections.
    • Ensure natural keyword placement without overstuffing.
  2. Target Long-Tail Keywords

    • Create new pages focused on specific, user-intent-driven queries.
    • Answer common questions and search queries with well-structured content.
  3. Optimize for Featured Snippets and SERP Features

    • Provide concise, well-formatted answers to common search queries.
    • Use structured data (schema markup) to improve visibility in Google search results.
  4. Enhance Internal Linking

    • Link to relevant pages on your website to improve navigation and boost SEO.
    • Ensure that new pages connect to existing content for better authority distribution.
  5. Monitor and Track Keyword Performance

    • Use Ranktracker’s Rank Tracker to monitor how new pages are ranking.
    • Adjust and optimize content based on ranking trends and user engagement metrics.

Conclusion

Finding the right keywords for new pages is essential for long-term SEO success. By using tools like Ranktracker’s Keyword Finder, Competitor Analysis, and SERP Checker, you can discover valuable search terms, create optimized content, and rank higher in search results.

Want to find the best keywords for your new pages? Try Ranktracker now and grow your SEO strategy!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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