Intro
Facebook’s video monetization model allows creators to earn revenue based on how many people watch their videos. But what do these numbers look like in practice? Here’s a breakdown of estimated earnings for some of the most common view milestones—using current CPM rates for 2025 and factoring in both in-stream ads and Facebook Reels.
Facebook Video Earnings by View Milestone
1,000 Views
- In-Stream Ads:
CPM Range: $2–$5 Estimated Earnings: $2–$5
- Facebook Reels:
CPM Range: $1–$3 Estimated Earnings: $1–$3
10,000 Views
- In-Stream Ads:
CPM Range: $2–$5 Estimated Earnings: $20–$50
- Facebook Reels:
CPM Range: $1–$3 Estimated Earnings: $10–$30
100,000 Views
- In-Stream Ads:
CPM Range: $2–$5 Estimated Earnings: $200–$500
- Facebook Reels:
CPM Range: $1–$3 Estimated Earnings: $100–$300
1 Million Views
- In-Stream Ads:
CPM Range: $2–$5 Estimated Earnings: $2,000–$5,000
- Facebook Reels:
CPM Range: $1–$3 Estimated Earnings: $1,000–$3,000
10 Million Views
- In-Stream Ads:
CPM Range: $2–$5 Estimated Earnings: $20,000–$50,000
- Facebook Reels:
CPM Range: $1–$3 Estimated Earnings: $10,000–$30,000
What Influences These Earnings?
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Audience location: U.S., U.K., and similar countries pay higher CPMs than emerging markets.
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Niche/topic: Finance, tech, and education content typically command higher rates.
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Engagement: Videos with more shares, watch time, and comments are more likely to be fully monetized.
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Monetization eligibility: Only eligible views (from approved countries, compliant content, and viewers who don’t use ad blockers) are counted toward these totals.
Why Are These Examples Useful?
Knowing these earnings benchmarks helps creators set realistic expectations and goals for their video strategy. If you’re planning content campaigns or reporting ROI, these numbers offer a foundation for forecasting your revenue based on potential reach.
