Intro
Yes, Facebook pays creators differently based on the continent and even the specific country where video views originate. The platform’s payout rates, known as CPM (cost per thousand views), are directly influenced by local advertising demand, purchasing power, and the competitiveness of each market.
How CPM Rates Vary by Region
Africa
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Lower CPMs: Most African countries have lower CPM rates, often ranging from $0.50 to $2 per 1,000 views.
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Reason: Lower advertiser demand and lower average purchasing power lead to smaller payouts.
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Example: According to industry data, CPMs in countries like Nigeria or Kenya are typically at the lower end of the global spectrum.
Asia
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Wide Range: CPM rates in Asia vary significantly. Developed markets (like Japan, Singapore, South Korea) command higher CPMs, while developing markets (India, Indonesia, Philippines) see much lower rates.
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Typical CPMs:
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India: Around $2.70 CPM (estimated $1.49 payout to creators per 1,000 views)
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Southeast Asia: Generally $1 to $3 CPM
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East Asia (e.g., Japan, South Korea): Often $5 to $10 CPM or more
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Reason: Diverse economies and levels of advertiser competition mean CPMs fluctuate widely across Asia.
Europe
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Higher CPMs: European countries, especially in Western and Northern Europe, tend to have high CPMs, usually between $5 and $15 per 1,000 views.
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Example:
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United Kingdom: About $10.85 CPM (estimated $5.97 payout to creators per 1,000 views)
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Germany, France, Scandinavia: Often fall in the $7–$12 CPM range
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Reason: Higher advertiser budgets, greater purchasing power, and strict content quality standards contribute to better payouts for creators.
Why Does Facebook Pay Differently by Region?
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Advertiser Demand: Higher demand for ads in wealthier regions increases CPMs and creator payouts.
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Purchasing Power: Facebook’s ad algorithm reflects what advertisers are willing to pay to reach audiences who are likely to buy.
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Market Competition: The more competitive the market, the higher the CPM.
What Does This Mean for Creators?
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Creators targeting audiences in Europe or developed Asian countries generally earn more per 1,000 views than those targeting viewers in Africa or developing Asian nations.
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To maximize earnings, focus on content that appeals to high-CPM regions and invest in strategies to attract engaged viewers from those areas.
Conclusion
Facebook’s video payouts are not uniform globally. They are shaped by region-specific factors, so your earnings per 1,000 views will differ dramatically depending on where your audience is located. Understanding these differences is crucial for optimizing your content strategy and revenue potential as a creator in 2025.
