Intro
While Google dominates the search engine market, Bing quietly maintains a significant user base, especially among desktop users, voice search platforms, and older demographics. For certain industries and audiences, ranking on Bing can drive substantial traffic—and ignoring it means leaving potential customers on the table.
That’s why using a Bing rank tracker is still a smart move for SEO professionals who want complete visibility across all search platforms. In this article, we’ll explore the benefits of tracking your Bing rankings, what to look for in a rank tracker, and how Ranktracker makes it easy to monitor your performance on Bing alongside Google and other engines.
What Is a Bing Rank Tracker?
A Bing rank tracker is a tool that monitors how your keywords perform specifically in Bing search results. It shows your ranking position for each keyword, tracks changes over time, and provides performance data tailored to Bing’s algorithm—separate from Google’s.
This allows you to:
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Identify keywords that rank better (or worse) on Bing
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Optimize for Bing-specific search intent and SERP features
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Measure traffic potential from an often-overlooked search channel
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Benchmark performance against competitors in Bing results
Why Bing SEO Still Matters
📊 1. Millions of Users Still Search with Bing
Bing powers searches on:
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Microsoft Edge browser
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Windows 10 and 11 desktop search
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Xbox and Office integrations
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Amazon Alexa and Cortana voice assistants
Bing holds around 6–9% of global desktop search share, and over 30% in the U.S. when combined with Yahoo and AOL (powered by Bing).
🧠 2. Bing’s Algorithm Is Different from Google’s
Unlike Google, Bing places more weight on exact match keywords, domain authority, and metadata. So you might rank better on Bing than Google for certain queries—and you won’t know unless you track both.
💼 3. Bing’s Audience Has Higher Purchasing Power
Bing users tend to be slightly older, more affluent, and more likely to convert—especially for B2B, finance, and tech industries.
What to Look for in a Bing Rank Tracker
To get accurate insights from Bing, your rank tracker should include:
| Feature | Why It Matters |
| Daily or real-time Bing tracking | Stay on top of fluctuations across search engines |
| Mobile & desktop ranking separation | Bing rankings differ by device |
| Location targeting | Track rankings by country, state, or city |
| Competitor tracking | See how you rank vs your rivals in Bing |
| Historical rank data | Analyze long-term trends and performance shifts |
| Reporting tools | Share Bing-specific data with clients or teams |
Why Ranktracker Is the Best Bing Rank Tracker
Ranktracker is designed to offer precise, platform-specific keyword tracking—including full support for Bing.
Here’s how Ranktracker gives you total control over your Bing SEO efforts:
✅ 1. Accurate Bing Rank Tracking (Daily)
Track your keyword positions daily across:
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Bing desktop and mobile search
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Geo-targeted locations
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Specific languages or countries
Get clear, up-to-date rankings that reflect Bing’s actual SERPs—not generalized estimates.
📍 2. Localized Bing Search Insights
Ranktracker allows you to monitor Bing rankings by city, state, or country, perfect for local businesses or international brands targeting non-Google searchers.
⚔️ 3. Competitive Analysis on Bing
Add competitor domains and see how they rank on Bing for the same keywords. Spot opportunities where you outperform them—or need to catch up.
📊 4. Shareable, Custom Reports
Generate branded reports focused on Bing performance. Combine with Google tracking for a complete search visibility snapshot.
🧰 5. Part of a Full SEO Suite
Ranktracker includes tools to optimize for Bing and beyond:
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Keyword Finder – find keywords with Bing-friendly intent
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SERP Checker – evaluate keyword difficulty for Bing
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Web Audit Tool – fix technical issues that hurt Bing rankings
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Backlink Monitor – track backlinks that Bing values
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AI Article Writer – produce content optimized for Bing’s algorithm
Who Should Use a Bing Rank Tracker?
Anyone targeting non-Google traffic should track Bing performance:
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SEO agencies – Provide clients with full-spectrum search reporting
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Local businesses – Reach Bing’s large desktop and voice search user base
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E-commerce brands – Tap into Bing’s older, more affluent buyers
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B2B marketers – Reach corporate users and professionals on Microsoft platforms
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Affiliate sites and bloggers – Maximize organic reach across all channels
How to Start Tracking Bing Rankings with Ranktracker
It’s fast and easy:
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Sign up at Ranktracker.com
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Add your keywords and domain
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Choose Bing as your search engine
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Set your target locations and devices
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Start tracking and optimizing daily
You can also track Google and Bing side-by-side for full SERP visibility.
Final Thoughts: Don’t Overlook Bing—Track It
In the world of SEO, Google gets all the attention—but Bing can drive valuable, high-converting traffic that your competitors might be ignoring. With a dedicated Bing rank tracker like Ranktracker, you gain visibility where others don’t look—and that’s your opportunity to win.
