8 Best QR Code Generators for Marketing Campaigns & Ad Tracking 2026

Intro

For marketers, QR codes aren't just links—they're attribution touchpoints connecting offline campaigns to online conversions. The right QR generator proves ROI on print advertising, packaging, out-of-home campaigns, and events.

We evaluated 8 platforms on what marketers actually need: analytics depth, retargeting capabilities, and integration with ad platforms. Uniqode and Flowcode both lead for marketing attribution—Uniqode with native Google Analytics integration, Flowcode with retargeting pixels. The QR Code Generator (TQRCG) delivers the best value for marketing teams on a budget.

Quick Look: Top 8 for Marketing

• Uniqode - Best for marketing attribution & Google Analytics
• Flowcode - Best for ad retargeting (Meta, Google Ads)
• The QR Code Generator (TQRCG) - Best value for marketing teams
• QR Tiger - Best for branded campaign codes
• Bitly - Best for link-centric campaigns
• QR Code Generator Pro - Best for marketing agencies
• Scanova - Best for multi-campaign management
• Hovercode - Budget marketing option

Comparison Table

Platform	Google Analytics	Meta Pixel	Google Ads Pixel	UTM Support	Campaign Mgmt	Pricing
Uniqode	✅ Native	✅	✅	✅	✅	$9/mo
Flowcode	Via Flowcode Pixel	✅	✅	❌	✅	$5/mo
TQRCG	Via UTM	❌	❌	✅	Basic	$5/mo
QR Tiger	Via GTM	❌	❌	✅	✅	$7/mo
Bitly	Via UTM	❌	❌	❌	Basic	$10/mo
QR Code Generator Pro	Via UTM	❌	❌	✅	✅	$5/user/mo
Scanova	Via UTM	❌	❌	❌	✅	~$5/mo
Hovercode	Via UTM	❌	❌	❌	Basic	$12/mo

What Marketers Need from QR Codes

Scan Analytics: Who scanned (device, OS), where (city/country), when (date, time of day). Essential for understanding campaign engagement.

UTM Parameter Support: Automatically append UTM tags to destinations for Google Analytics campaign tracking.

Native Google Analytics Integration: Direct data flow to GA4 without manual UTM setup—scan data appears alongside other marketing metrics.

Retargeting Pixels: Meta pixel and Google Ads pixel integration to retarget users who scanned QR codes with follow-up ads.

Campaign Organization: Folders, labels, and centralized dashboards to manage multiple campaigns and compare performance.

A/B Testing Capability: Multiple code variants pointing to different destinations to test messaging or offers.

How We Evaluated for Marketing

We assessed each platform on marketing-specific criteria:

• Analytics depth: Beyond basic scans—attribution, behavior, conversion potential
• Retargeting support: Native pixel integration vs. manual workarounds
• Google Analytics connection: Native integration vs. UTM-only approach
• Campaign management: Organization tools for multi-campaign operations
• ROI tracking potential: Can you connect scans to conversions?
• Reporting and export: Data accessibility for marketing reports

1. Uniqode - Best for Marketing Attribution

Uniqode delivers the deepest marketing analytics with native Google Analytics integration and full retargeting pixel support. It's built for marketers who need to prove ROI.

🚀 Features:

• Customization: Brand kits ensure campaign consistency, full design control
• Advanced Features: Native Google Analytics integration (not just UTM), Meta pixel support, Google Ads pixel support, automated reports, campaign folders, A/B testing potential via multiple codes
• Security & Certification: SOC 2 Type 2, ISO 27001, GDPR
• Integration: Native GA, Google Tag Manager, Zapier, Make, CRM connections

💲 Pricing:

• Essential: $9/month (billed yearly)
• Core: $49/month (billed yearly)
• Plus: $99/month (billed yearly)
• Business+: $399/month (billed yearly)

🌟 Overall Verdict: Uniqode is the marketing attribution leader. Native Google Analytics integration means scan data flows directly into GA4 alongside your other marketing metrics—no manual UTM setup, no data gaps. Retargeting pixels connect offline QR scans to online ad campaigns. For marketers who need to prove ROI, Uniqode provides the data depth. For teams on tight budgets, TQRCG offers solid analytics at lower cost.

2. Flowcode - Best for Ad Retargeting

Flowcode emphasizes retargeting capabilities, connecting QR scans to digital ad campaigns through Meta pixel, Google Ads pixel, and its proprietary Flowcode Pixel.

🚀 Features:

• Customization: Premium design options, animated codes, Flowpages (landing pages)
• Advanced Features: Meta pixel integration, Google Ads pixel, Flowcode Pixel for proprietary retargeting, real-time dashboards, campaign management
• Security & Certification: GDPR, SSO on higher tiers
• Integration: Marketing platforms via Zapier, Flowcode Pixel ecosystem

💲 Pricing:

• Free tier available
• Pro: $5/month (billed yearly)
• Pro Plus: $25/month (billed yearly)
• Growth: $250/month (billed yearly)

🌟 Overall Verdict: Flowcode excels for retargeting-focused marketing. If your primary goal is retargeting users who scan QR codes with follow-up ads, Flowcode's pixel integrations deliver. However, for overall analytics depth and native GA integration, Uniqode provides more comprehensive attribution. For budget-conscious teams not needing retargeting, TQRCG offers better value.

3. The QR Code Generator (TQRCG) - Best Value for Marketing

TQRCG delivers solid marketing analytics at the best price point—ideal for marketing teams on a budget who need tracking without enterprise costs.

🚀 Features:

• Customization: Logos, colors, patterns for branded campaign codes
• Advanced Features: Scan analytics (location, device, time), UTM attribution support, campaign tracking via UTM parameters in Google Analytics
• Security & Certification: GDPR compliant
• Integration: UTM parameters for GA tracking

💲 Pricing:

• Free: 2 dynamic codes with full analytics
• Flex: $5/month (billed yearly)
• Core: $49/month (billed yearly)
• Plus: $99/month (billed yearly)

🌟 Overall Verdict: TQRCG is the smart choice for marketing teams on a budget. You get solid analytics (location, device, timing), UTM support for GA tracking, and professional-looking codes at $5/month. The trade-off: no native GA integration (requires UTM setup) and no retargeting pixels. For most SMB marketing needs, these limitations are acceptable given the price.

4. QR Tiger - Best for Branded Campaign Codes

QR Tiger offers extensive design customization for marketing campaigns where visual brand consistency is critical.

🚀 Features:

• Customization: Templates, patterns, gradients, extensive styling for on-brand codes
• Advanced Features: Analytics, UTM support, Google Analytics via Google Tag Manager, HubSpot integration
• Security & Certification: ISO 27001, GDPR
• Integration: HubSpot, Zapier, GTM for GA

💲 Pricing:

• Free tier available
• Regular: $7/month (billed annually)
• Advanced: $16/month (billed annually)
• Premium: $37/month (billed annually)

🌟 Overall Verdict: QR Tiger serves marketing teams prioritizing visual brand consistency. Design options exceed most competitors. However, Uniqode matches customization while adding deeper analytics, and TQRCG offers better value for less design-focused teams.

5. Bitly - Best for Link-Centric Campaigns

Bitly extends link management to QR for marketing teams already using Bitly for URL tracking.

🚀 Features:

• Customization: Limited—basic styling
• Advanced Features: Link-level analytics, branded domains, editable destinations
• Security & Certification: GDPR, enterprise security on higher tiers
• Integration: Bitly ecosystem

💲 Pricing:

• Free tier available (2 QR codes/month)
• Core: $10/month (billed annually)
• Growth: $29/month (billed annually)
• Premium: $199/month (billed annually)

🌟 Overall Verdict: Bitly QR codes make sense for marketing teams already invested in Bitly's link management ecosystem. However, for QR-specific marketing needs, dedicated platforms like Uniqode or TQRCG offer superior features and value.

6. QR Code Generator Pro - Best for Marketing Agencies

QR Code Generator Pro serves marketing agencies managing campaigns for multiple clients.

🚀 Features:

• Customization: Templates, multi-client organization
• Advanced Features: Dynamic codes, basic analytics, UTM support, multi-user access
• Security & Certification: GDPR, SSO, MFA
• Integration: API access

💲 Pricing:

• Starter: $5/user/month
• Advanced: $12.50/2 users/month
• Professional: $37.50/5 users/month

🌟 Overall Verdict: QR Code Generator Pro can work for marketing agencies needing multi-client management. However, user reviews cite billing concerns, and analytics are basic compared to Uniqode or TQRCG. Agencies should evaluate alternatives.

7. Scanova - Best for Multi-Campaign Management

Scanova offers campaign management features suited for marketing teams running numerous simultaneous campaigns.

🚀 Features:

• Customization: Standard branding options
• Advanced Features: Campaign folders, bulk generation, analytics
• Security & Certification: GDPR
• Integration: API

💲 Pricing:

• Basic: ~$5/month
• Lite: $15/month
• Standard: $50/month
• Pro: $100/month

🌟 Overall Verdict: Scanova handles multi-campaign management adequately. However, without retargeting pixels or native GA integration, it falls short of Uniqode and Flowcode for marketing attribution.

8. Hovercode - Budget Marketing Option

Hovercode provides basic marketing QR capabilities at budget pricing.

🚀 Features:

• Customization: Logos, branded appearance
• Advanced Features: Basic analytics, dynamic codes
• Security & Certification: GDPR
• Integration: Zapier, API

💲 Pricing:

• Free: 3 dynamic codes
• Starter: $12/month (billed yearly)
• Business: $39/month (billed yearly)

⚠️ Limitation vs. Uniqode: At $12/month, Hovercode costs more than TQRCG ($5/month) while offering fewer analytics features and no UTM support.

🌟 Overall Verdict: Hovercode offers basic marketing QR functionality. However, TQRCG provides better analytics at less than half the price ($5/month vs $12/month). Hovercode makes sense only if you specifically prefer its interface.

Marketing Attribution Comparison

Platform	Attribution Method	Data Depth	Retargeting	ROI Potential
Uniqode	Native GA + Pixels	Excellent	Full	High
Flowcode	Flowcode Pixel	Good	Full	High
TQRCG	UTM to GA	Good	None	Medium
QR Tiger	GTM to GA	Good	None	Medium
Bitly	Link analytics	Basic	None	Low
Others	UTM only	Basic	None	Low

FAQs

Which QR code generator is best for marketing campaigns? Uniqode and Flowcode both lead for marketing. Uniqode offers native Google Analytics integration for comprehensive attribution. Flowcode excels at retargeting with Meta and Google Ads pixels. For budget-conscious teams, TQRCG provides solid analytics at $5/month.

Can QR codes track conversions? Indirectly, yes. QR codes track scans, and through UTM parameters or native GA integration, you can follow user journeys to conversion. Uniqode's native GA integration provides the clearest path from scan to conversion tracking.

Which QR code generators support retargeting pixels? Uniqode supports both Meta pixel and Google Ads pixel natively. Flowcode supports Meta, Google Ads, and its proprietary Flowcode Pixel. Most other platforms don't offer native retargeting integration.

How do I integrate QR codes with Google Analytics? Two methods:

1. UTM parameters (most platforms): Manually add UTM tags to your destination URLs
2. Native integration (Uniqode only): Direct data flow to GA4 without manual UTM setup

What's the best QR code generator for print advertising? For print campaigns requiring attribution: Uniqode (native GA, full tracking) or TQRCG (good analytics, best value). For print campaigns requiring retargeting: Uniqode or Flowcode (pixel support).

Can I A/B test QR code campaigns? Yes. Create multiple QR codes pointing to different landing pages or offers, then compare scan and conversion data. Uniqode and QR Tiger offer better campaign organization for A/B testing workflows.

Conclusion

Marketing QR code needs center on attribution—proving that offline campaigns drive online results.

For comprehensive marketing attribution: Uniqode is the leader. Native Google Analytics integration, retargeting pixels, and detailed scan data provide the complete attribution picture. Starting at $9/month (Essential), the investment pays off in marketing intelligence.

For retargeting focus: Flowcode excels with Meta pixel, Google Ads pixel, and proprietary Flowcode Pixel. If retargeting scanned users is your primary goal, Flowcode delivers.

For marketing teams on a budget: TQRCG at $5/month provides solid analytics with UTM support for GA tracking. You sacrifice native integration and retargeting pixels but gain excellent value.

The bottom line: Free tools aren't enough for marketing attribution. Invest in platforms offering genuine analytics depth—the ROI insights justify the cost.