Intro
To monetize your Facebook videos with Ad Breaks, you must meet certain eligibility standards that vary by both your Page status and the type of content you produce. In 2025, Facebook enforces these rules to maintain quality and advertiser confidence, but requirements can differ for live streams, uploaded videos, Reels, and specific content niches.
General Ad Break Eligibility Criteria (2025)
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Page Requirements:
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At least 10,000 Page followers
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600,000 total minutes viewed on your Page videos in the last 60 days
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At least 5 active videos published
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Live and on-demand video views both count toward your eligibility
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Content Guidelines:
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Content must comply with Facebook’s Monetization Policies and Community Standards
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No copyright-infringing or reused content without rights
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Must be available to the public and not restricted by age or region
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Requirements by Content Type
1. Uploaded (On-Demand) Videos
- Minimum Length:
Must be at least 3 minutes long to qualify for mid-roll Ad Breaks
- Format:
Pre-roll, mid-roll, and post-roll ads available
- Content:
Eligible for most niches—education, entertainment, how-tos, and more
2. Live Streams
- Minimum Length:
Live broadcasts must last at least 4 minutes to insert ad breaks
- Audience Threshold:
Must have at least 50 concurrent live viewers before you can trigger an Ad Break
- Format:
Mid-roll ads can be manually inserted during the live stream
3. Facebook Reels
- Ad Break Availability:
Reels monetization is currently being phased out in 2025, with ad placement options changing
- Length:
Most Reels are too short for mid-roll ads; only overlay and post-roll ads may be eligible
- Best Practices:
Focus on driving engagement and shares to maximize earnings before the phase-out
4. Gaming, Music, and Other Special Categories
- Gaming Streams:
Must adhere to additional community guidelines around fair play and copyright Popular for Stars (viewer tipping), but Ad Breaks follow the same length and viewer rules as other live videos
- Music Content:
Must have rights to all music used; copyright-infringing music will disqualify videos from Ad Breaks
- Children’s Content:
Stricter policies; often restricted or not eligible for ad monetization due to compliance with laws like COPPA
Content Types That Struggle with Ad Break Eligibility
- Very Short Videos:
Under 3 minutes (uploads) or under 4 minutes (lives) generally can’t include mid-roll ads
- Reused, Compilations, or Low-Effort Content:
May not be eligible due to low advertiser appeal or copyright concerns
- Highly Sensitive or Controversial Topics:
May be limited or excluded from monetization
Conclusion
In 2025, enabling Ad Breaks on Facebook requires careful attention to both your Page’s performance and your content type. To maximize monetization, create original, high-quality videos that meet minimum length requirements, follow all copyright rules, and build an engaged following. Different content categories may have additional requirements, so always check Facebook’s latest monetization policies before publishing.
